Privacy Policy

Last revised: January 2026

This Privacy Policy describes how Essex Labs, Inc. dba Basis ("Basis," "we," "us," "our") collects, uses, and discloses personal information when you visit our websites (collectively, the "Website").

What This Privacy Policy Covers

This Privacy Policy applies only to personal information that we collect when you access or use our Website. It does not apply to personal information that we receive when you use our enterprise products and services. The privacy terms applicable to our enterprise products and services are set forth in separate written agreements between Basis and the applicable customer.

"Personal information" means any information that identifies or relates to a particular individual, including information referred to as "personally identifiable information" or "personal information" under applicable data privacy laws.

Key Commitments

  • We do not sell personal information.
  • We do not share personal information for cross-context behavioral advertising or targeted advertising as those terms are defined under U.S. state privacy laws.
  • Our Website is intended for professional and business use. We do not knowingly collect personal information from children.

Personal Information We Collect

Categories of Personal Information

When you interact with our Website, we may collect:

  • Profile and contact data: First and last name, work email, company, job title, phone number.
  • Communications: Demo requests, inquiries, emails, and feedback you submit through the Website.
  • Device and usage data: IP address, browser and device information, log and event data, timestamps.

Sources of Personal Information

We collect personal information from the following sources:

  • Directly from you: When you provide information through forms, request a demo, sign up for updates, send us an email, or otherwise contact us.
  • Automatically: When you use the Website, through cookies and similar technologies.

How We Use Personal Information

We use personal information to:

  • Provide and operate the Website.
  • Respond to your inquiries and requests.
  • Send you information about Basis (where you have requested it or where we have a legitimate interest).
  • Analyze trends, understand our user base, and improve the Website.
  • Detect, prevent, and address security incidents and potentially prohibited activities.
  • Fulfill legal obligations and enforce our agreements.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

How We Disclose Personal Information

We may disclose personal information with the following categories of parties:

  • Service providers: Parties that help us operate the Website or perform business functions on our behalf, such as hosting, technology, and communication providers.
  • Professional advisors: Legal and audit advisors where necessary.
  • Legal obligations: Third parties in conjunction with legal requirements, protecting rights and safety, enforcing agreements, or responding to claims.
  • Business transfers: A third party in connection with a merger, acquisition, bankruptcy, or other transaction in which that party assumes control of our business. Should such an event occur, we will make reasonable efforts to notify you in accordance with applicable law.

Cookies and Similar Technologies

The Website uses cookies and similar technologies such as pixel tags, web beacons, and JavaScript (collectively, "Cookies") to enable our servers to recognize your web browser, analyze trends, and operate and improve the Website.

We use the following types of Cookies:

  • Essential Cookies: Required for providing you with features or services that you have requested, such as secure access to areas of the Website. Disabling these Cookies may make certain features unavailable.
  • Functional Cookies: Used to remember your preferences.
  • Analytics Cookies: Used to understand and improve the Website.

You can control Cookies through your browser settings. Most browsers allow you to refuse new Cookies or delete existing Cookies. If you do this, however, you may need to manually adjust some preferences each time you visit the Website, and some features may not function as intended. Our Website does not respond to browser “Do Not Track” signals.

For more information about Cookies generally, including how to manage and delete them, visit allaboutcookies.org.

Data Security

We seek to protect your personal information from unauthorized access, use, and disclosure using appropriate physical, technical, organizational, and administrative security measures. However, no method of transmitting data over the internet or storing data is completely secure.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to provide the Website and comply with legal obligations. We may retain information in an anonymous or aggregated form where it would not identify you personally.

Data Location and International Transfers

The Website is designed so that data is processed and stored primarily in the United States. If you access the Website from outside the U.S., your information may be transferred to and processed in the U.S. Where applicable, we use appropriate safeguards for such transfers.

Children's Privacy

Our Website is intended for professional and business use and is not directed to children. We do not knowingly collect or solicit personal information from children under 16 years of age. If we learn we have collected personal information from a child under 16, we will delete that information as quickly as possible. If you believe a child under 16 may have provided personal information to us, please contact us at privacy@ofbasis.com.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, including:

  • Right to access: Request copies of your personal information.
  • Right to rectification: Request correction of inaccurate information or completion of incomplete information.
  • Right to erasure: Request deletion of your personal information, under certain conditions.
  • Right to restrict processing: Request that we restrict processing of your personal information, under certain conditions.
  • Right to object to processing: Object to our processing of your personal information, under certain conditions.
  • Right to data portability: Request transfer of your personal information to another organization or directly to you, under certain conditions.

To exercise any of these rights, please contact us at privacy@ofbasis.com and include your location (state/province/country). We will verify your identity before fulfilling requests. If we deny your request, you may appeal by emailing privacy@ofbasis.com with "Appeal" in the subject line.

Depending on your state, you may have the right to opt out of the sale or sharing of personal information and targeted advertising. We do not engage in these activities on the Website.

California Residents

Under California Civil Code Sections 1798.83–1798.84, California residents may contact us to prevent disclosure of personal information to third parties for such third parties' direct marketing purposes. To submit such a request, please contact us at privacy@ofbasis.com.

Nevada Residents

If you are a resident of Nevada, you have the right to opt out of the sale of certain personal information to third parties. You can exercise this right by contacting us at privacy@ofbasis.com with the subject line "Nevada Do Not Sell Request."

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new "Last revised" date. Where required by law, we will notify you of material changes.

Contact Information

If you have questions or comments about this Privacy Policy, or wish to exercise your privacy rights, please contact us:

Privacy Officer
Email: privacy@ofbasis.com

Note: This Privacy Policy applies to our Website only. For information about how we handle data in connection with our enterprise products and services, please refer to your customer agreement with Basis.