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This page provides all the essentials for using the Basis brand, such as logos, fonts, and colors.
The Basis logo features the B circle mark alongside the logo type. Whenever possible, both elements should be displayed together, while the B circle mark alone should be used only occasionally. Do not stretch or tilt the logo.
The primary Basis typeface is TT Commons Pro Light. This is used for any headings, subheadings, and body copy in Basis assets. To add additional emphasis, we use Cambridge italics.
Basis utilizes a very simple monochromatic color palette. The primary colors in use are pure black (#000000) and pure white (#FFFFFF), with shades of grey being used as accents.
The Basis brand employs a dithered image effect to enhance visual appeal and reinforce brand identity. To create your own dithered images, download the image converter web app below. After downloading, open the .html file in your browser to begin creating images.
LinkedIn banners and Zoom backgrounds are available to download below.
